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Abbie Fink, HMA Public Relations, afink@hmapr.com


2026 MEDIA STORIES

The Value of a REALTOR in a Changing Market

From negotiation and advocacy to navigating complex transactions, Arizona REALTORS help buyers and sellers move forward with confidence.

“The market is more balanced than it has been in recent years, but that also makes it more nuanced,” Paffrath says. “Buyers are more intentional, sellers are facing greater competition, and both need clear guidance to move forward confidently.”

Featured in: Tucson Lifestyle

Arizona Association of Realtors donates $29K to Arizona Housing Fund

The Arizona Association of REALTORS has donated $29,000 to the Arizona Housing Fund, including $14,000 generated through proceeds from the association’s Homes for All specialty license plate program.

“The Arizona REALTORS is grateful for the opportunity to further support access to affordable housing projects across our state,” Scott Drucker, CEO of the Arizona REALTORS, said. “We encourage those wanting to help provide stable housing for vulnerable populations to purchase a Homes for All specialty plate. When choosing this plate, you help reduce homelessness by funding initiatives like the Arizona Housing Fund.”

Featured in: Arizona Digital Free Press

Time to buy? A look at the current Metro Phoenix housing market

Phoenix has long boasted of numerous lifestyle advantages that have drawn newcomers from around the country to the desert. Among these, the low cost associated with the Metro Phoenix housing market — especially compared to California — has been key to the Valley’s growth. But since the start of the decade, housing affordability has eroded, leaving buyers and sellers unsure if 2026 is the right time to make a consequential financial decision.

The Arizona Association of REALTORS reports that the housing market is showing signs of balance after years of higher interest rates, limited inventory and buyer hesitation. Looking ahead, interest rate cuts in 2026 are expected to be slow but steady, offering a potential signal that prospective buyers have been looking for.

Featured in: AZ Big Media

A Tight Market But a Path Forward for Flagstaff Homebuyers

Demand for homes in Flagstaff will always be high. It’s one of the region’s most desirable places to live… But that desirability comes at a cost, and for many first-time homebuyers, that cost is becoming harder to overcome.

“I feel bad especially for people who are keeping this town going. It’s becoming less realistic for people to own a home here,” said Lisa Paffrath, a longtime Flagstaff-based realtor with Better Homes & Gardens and 2025-26 President of the Arizona Association of Realtors.

Featured in: Flagstaff Business News

InBusiness Phoenix – Phoenix Grows Up Guest Editor: Scott Drucker, Arizona REALTORS®

“Walkability and convenience are driving a lot of development, and many mixed-use projects combine housing with varied commercial elements, often in multistoried buildings that emphasize vertical growth and density.

Arizona continues to welcome new residents and businesses for a variety of economic and entrepreneurial reasons. And, while inventory remains tight, mixed-use developments offer a community-oriented and unique path forward. They are just one piece of a broader strategy, as supporting a range of housing solutions is critical to maintaining long-term affordability and accessibility in our communities. When done effectively, these efforts help advance homeownership and position Arizona to sustain growth while maintaining the quality of life that continues to draw people here.”

Featured in: InBusiness Phoenix

White House report says US short 10M homes; Arizona experts split on cutting red tape

Housing leaders in Arizona say the state’s shortage remains severe. The Arizona Association of Realtors estimates Arizona has been short roughly 50,000 homes a year since 2021 and needs about 120,000 new rental units annually, as population growth and major employers — including chipmaker TSMC and a wave of data centers — continue to boost demand in the Phoenix area.

Association representative Sindy Ready said streamlining the process could help developers build faster and expand housing choices, including more entry-level ownership options.

“Within the state of Arizona, we’re looking at some zoning possibilities of things that we could do to make it a little easier for permitting to get done quicker and things like that to help the building process,” Ready said.

Featured in: AZ Family, KOLD Tucson

Rent prices dropping across Phoenix metro area: Here’s why

PHOENIX – A new report shows the price of rent across the Phoenix area is falling, something that many have been waiting for.

“Since 2022, we’ve had over 60,000 new rental units in the Valley … in the last year, we have about 27,000 new rental units,” said Sindy Ready of RE/MAX Excalibur.

Featured in: Fox 10 Phoenix

#MissionMonday: Paul Baker

“For those unfamiliar, can you share the core mission of the nonprofit and the community it serves here in Arizona?“

“BGCS serves thousands of youth across nine locations in Scottsdale, North Phoenix, Fountain Hills, the Salt River Pima-Maricopa Indian Community, and the Hualapai Nation. Our mission is to enable all young people, especially those who need us most, to reach their full potential as productive, caring, and responsible citizens.”

Featured in: The AZ Insider

Flagstaff homebuyers dealing with AI scams on top of high home prices

The housing market in the Valley has been a buyer’s market for the last year. However, that’s not the case up in Flagstaff, where home prices are well above average, and there is a housing shortage. Now, buyers and sellers are also dealing with an increase in AI scammers trying to steal their land or money. Flagstaff has mountain views and is surrounded by national forest, but housing here is about 50% higher than the national average.

The expansive forest and views also come with higher housing prices. Lisa Paffrath is a realtor in Flagstaff and the president of the Arizona Association of Realtors. She said housing costs are increasing exponentially year over year. “Just almost 60% increase in value just since Covid,” Paffrath said. “About $658,000, that’s the average right now.” She said low housing inventory and high prices have contributed to Flagstaff’s housing crisis.

Featured in: AZ Family

Arizona REALTORS® Donation Helps Fund Housing for Thousands Facing Homelessness

The Arizona Association of REALTORS® (AAR) donated $29,000 to the Arizona Housing Fund, with $14,000 of the contribution coming from proceeds of AAR’s Homes for All license plate. The donation will support housing programs designed to serve the more than 13,000 Arizonans experiencing homelessness.

“The Arizona Association of REALTORS has been among our biggest supporters since the fund was created in 2019,” said Howard Epstein, founder of the Arizona Housing Fund. “One hundred percent of this donation, just like every donation we receive, will go directly toward grant funding for established nonprofits building affordable and supportive housing units in Arizona.”

Featured in: AZ Foothills Media

Existing Home Sales Dropped 8.4% Last Month

Existing home sales dropped 8.4% nationwide in January. How does that compare to what’s happening here in the Valley? Arizona REALTORS® 2026 Past President Sindy Ready joins AZ Family to break down how home sales in Phoenix stack up against the national trend.

“We think that things are going to continue to stay pretty stable. What’s happening is the sellers are starting to get a little more realistic on their pricing, and they’re also offering some incentives to buyers, maybe being willing to pay some of the closing costs or buying down their interest rates a little bit,” Ready said.”

Featured in: AZ Family

AZ Big 100: 50 Arizona business leaders to watch in 2026

Spotlighting the AZ Big 100 for 2026 shines a light on the 50 individuals and 50 companies shaping Arizona’s economic future. Selected by the Az Business editorial board in consultation with industry experts, this list of the 50 Arizona business leaders to watch in 2026 recognizes the visionaries, innovators and market-makers driving growth, investment and opportunity across the state.

Scott Drucker, Arizona Association of REALTORS

Drucker leads the state’s largest real estate trade association, representing over 54,000 members and advocating for homeownership, housing policy and industry support across Arizona.

Featured in: AZ Big Media

Phoenix-area housing market to favor buyers in 2026

The Valley housing market has about 22,000 houses for sale, and prices are dropping, according to a real estate industry expert. Sindy Ready, former president of the Arizona Realtor Association, said the current market conditions favor buyers, who now have more choices and negotiating power.

“From a buyer perspective, what’s positive is you still have a lot more choices out there,” Ready said. “You have more things to look at. It’s not just that whole, see one house and fight over a house with five other people.”

Featured in: AZ Family

Arizona REALTORS share 2026 housing market predictions

Arizona’s real estate and housing market is showing signs of balance heading into 2026, according to the Arizona Association of REALTORS® 2026 leadership team. 

“Despite current interest rates, home values in Arizona remained stable, but properties stood out for how long they spent on the market,” said Lisa Paffrath, 2026 President of the Arizona REALTORS®. “This encouraged buyers and sellers to be more thoughtful in their decisions and showed why it’s important to work with a professional REALTOR® who understands how to price your home for the local market.”

Featured in: AZ Big Media, Phoenix Agent Magazine


2025 MEDIA STORIES

Arizona deed fraud hits $50M as scammers exploit vacant properties with fake contracts

Real estate professionals in Arizona are encountering scammers who use fake wholesale contracts and forged signatures to list properties they don’t own, with vacant land parcels becoming the primary targets of a fraud scheme that cost the state nearly $50 million in 2024.

Lisa Paffrath, a Realtor and the 2026 president of the Arizona Association of Realtors, advises her clients to sign up their properties with a Google alert, which is free.

“You now get an alert and email the minute somebody has somehow used that address,” she said.

Featured in: Phoenix Business Journal

2026 Real Estate Predications | Arizona REALTORS® on Arizona Midday

Arizona REALTORS® 2026 Past President Sindy Ready joins Arizona Midday to discuss an internal survey on what REALTORS® say Arizona Homebuyers are looking for. Tune in to find out what 25-34 year old’s find valuable vs. what the 55+ community are looking for when buying a home.

Real estate fraud costs Arizonans $50 million as schemes target vacant land

Arizonans lost $50 million to real estate fraud in the past year as criminals increasingly target vacant land parcels, according to industry professionals and a new national survey.

Sindy Ready with the Arizona Realtor Association said vacant properties owned by out-of-state buyers make perfect targets for criminals.

“In Arizona, many times it’s out-of-state owners that have these properties that think it’s down the road they’re going to build a second home on the property,” Ready said.

Featured in AZ Family, KOLD

Arizona REALTORS® inducts 2026 Executive Committee

Arizona REALTORS® installed its 2026 executive committee, led by President Lisa Paffrath of Better Homes and Gardens Real Estate Grand View North, at its annual Leadership Conference.

Paffrath has over 20 years of industry experience, which includes her roles as president of the Northern Arizona Association of REALTORS® and chair of the Arizona REALTORS® Risk Management Committee.

“I am honored to lead this statewide network of Arizona Realtors who are dedicated to professional excellence and serving their communities with the expertise and integrity that define being a Realtor,” said Paffrath.

Forecasting the future of Arizona’s housing market momentum in 2026 by Sindy Ready

Heading into 2026, Arizona’s housing market feels promising. And as we say goodbye to 2025, a snapshot of housing today looks very different even from just a few years ago. What we’ve entered is a new normal that, in many ways, is more stable and balanced than what we’ve experienced recently. This market stability makes for positive momentum for buyers and sellers in 2026 — a much-welcomed shift after a year driven by uncertainty.

Throughout 2026, interest rate cuts are forecasted to be slow but steady, and while not dramatic, even these small shifts can make or break prospective buyers and sellers seeking to enter or return to the housing market. 

‘Complete game changer’: 50-year mortgage option proposed

President Trump floated the idea of a 50-year mortgage option, as a way to bring in more buyers. FOX 10’s Steve Nielsen spoke with industry analysts, who say this proposal may not work.

At the state level, Sindy Ready, President of the Arizona Association of Realtors at her listing in the Meridian at Biltmore Estates — a two-bed, two-bath. Finding cheaper homes is just hard for a first time buyer, so a 50-year mortgage might help some. 

“It could be an option and it could be a piece of the puzzle. It may not be the ultimate solution,” Ready said. “It’s difficult for a first-time homebuyer or someone to get into that to look for a lower price point.”

Also featured in: Yahoo Finance

Home Builders Association raises concerns over new Ag-to-Urban program

Ag-to-Urban officially went into effect on Sept. 26, allowing farmers to trade in their irrigation rights and sell their farmland to developers. 

The program aims to minimize water use and expand housing opportunities in the state by providing farmers with a means to transition efficiently from farmland to residential land. That said, while the program’s purpose is to convert farmland and save water, some builders are frustrated with its practicality and question whether it warrants enough participation from developers. 

… Tim Beaubien, senior director of government affairs at Arizona Realtors, said the type of developers that participate in the program depends on the farmland involved. 

“Some (farmers) may sell off larger portions with a larger water allocation that could be conducive to larger single-family home plan communities,” Beaubien said. “Some of them might want to retire a smaller allocation of the agricultural land they own that might be more conducive to the condo.”

‘A city within a city’; several development plans growing ecosystem around TSMC

Knowing there’s been community and environmental concern over chipmaking in the valley, Sindy Ready, President of the AZ Association of Realtors, believes there are positive developments, especially for homebuyers.

“They’re building their own water recycling plant on site and they’re going to be recycling 95% of all the water that they use. The way the developers are working around the areas is really showing us that we can have the mixed-use along with the plant in the same area,” said Ready.

Why You Need An Arizona REALTOR®

Buying a home or selling a home is a significant and complex financial decision. However, it doesn’t have to be intimidating. Arizona REALTORS® simplify the process by bringing their professionalism, expertise and local market knowledge to every transaction.

“As REALTORS, we go beyond simply placing a “For Sale” sign in the yard. We set the right price for the current market and strategically utilize online platforms, in-person opportunities and our extensive network to reach potential buyers.”

TUCSON NOW: Local organization helping child welfare programs

The Tierra Antigua Foundation provides car seats, cribs, beds and other critical items, often within hours, so children can remain safely with loved ones.

Kim Clifton joined 13 News’ Devyn Shea on Tucson Now to talk about it. Vote for Kim to win bonus grant money.

REALTOR® Kim Clifton Founds Tierra Antigua Hope Foundation to Support Families and Foster Youth in Tucson, Ariz.

2025 Good Neighbor Awards Finalist
Clifton founded the Tierra Antigua Hope Foundation in Tucson, Ariz., to support families in crisis and children in foster care. Her nonprofit has helped more than 15,000 people by providing essentials like meals, furniture, and clothing—plus emotional support that helps families stay together and reminds kids they matter. Vote for Kim to win bonus grant money.

Why safety should be at the forefront of every Realtor’s mind

By Kristine Vowles
“Years ago, I experienced a sudden and violent attack from a stranger while leaving a client showing. That moment changed how I approach my work forever, and it’s why I encourage others to put safety first. And I am not alone…

Safety should be prioritized in the field from the first client interaction, long before setting foot in a house. Initial meetings with new clients should be conducted in a safe, public space such as a coffee shop, brokerage office, a park or another neutral location.”

Phoenix leads US in pulling homes off the Market

In addition to high prices, rising interest rates and new tariffs, the Arizona Association of Realtors (AAR) said the Valley’s extremely hot temperatures are a major contributor to buyer hesitancy.

If you are trying to sell your home right now and don’t know if you should delist it, AAR President Sindy Ready said that consideration isn’t a bad thing.

“In this market, it can help the seller with delisting because they can take it off the market and start over at the end of the summer just like it’s a new listing,” Ready said.

How REALTORS® can make buying a home easier

Sindy Ready with the Arizona Association of REALTORS shared the key benefits of working with a licensed real estate professional.

“What’s the number one thing that you wish people knew about hiring a REALTOR® versus going independent?”
“That you will get your money back from hiring a REALTOR®. You are going to have that expertise on your side, and you will benefit from that… We are a trusted adviser, it’s not something to be afraid of, at all.” Sindy Ready

Certified Success: Continued education in Arizona’s housing market

Arizona’s housing market remains energized, and a slight cooldown on recent housing prices along with an increase in inventory has spurred opportunity for prospective homebuyers and sellers to make their move. With so many real estate professionals to choose from, the most successful — and most trusted — often have something in common: a commitment to continued education.

“Certifications signal that a professional is educated, engaged and committed to their profession and clients,” said Sindy Ready, Scottsdale Realtor and 2025 President of the Arizona Realtors. “As professionals, when we refer a prospective buyer or seller to someone with a designation, we’re referring our best.”

Major perks still in play for Valley homeowners

Painting the interior and replacing a roof of a home for sale are a few perks homebuyers are enjoying in the Valley’s current buyer’s market, according to Tina Tamboer of the Cromford Report.

In Cave Creek, buyers are typically being pickier and the number of potential buyers backing out of deal has ticked up, according to Paul Baker, a Realtor in Cave Creek. It’s a high probability many homebuyers are getting some perks along with their new house. About 33.3% of current home Valley transactions come with concessions from the seller of the home, Baker said.

Arizona home sellers lead the way with price cuts

According to Realtor.com, 28% of listings in Arizona saw a price reduction in April, which was significantly above the national average of 18%.

“Sellers have been over-enthusiastic about their pricing, and because there haven’t been a lot of comparable sales, the agents are sometimes like, ‘OK, let’s try it.’ And then as we get into it and we’re not seeing a lot of showings, or we’re seeing showings but no offers, that’s telling us it’s overpriced,” said Sindy Ready, president of Arizona Association of Realtors. “The reality is it’s not the agent and it’s not the seller that sets the prices. It’s the market and what the buyer will pay.”

US Existing Home Sales Dip Half a Percent in April: NAR

Sindy Ready, a realtor with RE/MAX Excalibur in Scottsdale, indicated her region, which includes Pinal and Maricopa counties, has experienced just a 2 percent drop in sales, and the area is still considered a “seller’s market.”

“However, sellers are adjusting down if they are motivated to get the house sold,” she noted. “If it’s in a good location and priced right, it will sell. Instead of dropping the listing prices, sometimes sellers will make other concessions, such as providing home repairs or helping with the buyer’s closing costs.”

Despite ‘mass sell-off’ warning, housing experts say AZ market is steady

In Arizona, just over 30,000 homes are on the market, a number not that high since November 2016. In Metro Phoenix alone, just over 22,000 homes, condos and apartments were listed in March, the highest number in more than a decade.

“Even though the number of listings has moved up, we still don’t have enough houses for those looking,” said Sindy Ready, president of Arizona Association of Realtors. “What I’m telling buyers is right now there are more choices.”

What are the everyday signs of an economic slump saying about metro Phoenix?

In March 2024, about 35,000 homes were on the market compared with about 45,000 homes in March 2025, Ready said. While there was an increase, the market has stayed pretty level, she said. Arizona’s real estate outlook is steadier than the national market, she said, which has trended down.

“If a house is in a really amazing location and doesn’t need any work, sellers can still push the market,” she said. “But what happened is sellers pushed the market too high and now they are having to adjust their prices.”

Award-winning CRUjiente Tacos in Phoenix closing after 9 years in business

Shane Cook, the First Vice-President of the Arizona Association of Realtors, speaks on the challenges local business’s face when negotiating their lease renewal.

“If you’re fighting food costs, and labor costs, and rent costs, you’re fighting an uphill battle that’s for sure,” Cook said.

Realtors see more Canadians selling their homes in Arizona

Sindy Ready, the president of the Arizona Association of Realtors, says they’re hearing from more Canadians.

“We’re seeing more of the Canadians and international owners calling to sell their homes right now because they’re not sure how easy it will be to get here and stay at their house,” Ready said.

Laws Banning REALTOR® Membership Requirements Defeated in 2 States

That bill narrowly passed out of committee, but appears to be dead, never having received a full floor vote. In response to emailed questions, Tim Beaubien, senior director of government affairs for the Arizona Association of REALTORS® (AAR), said the proposed law would have created new burdens and new conflicts on practitioners in the state.

“Had it been successful, (the bill) would have required real estate brokers to hire and be responsible for agents who do not have access to Arizona REALTORS® forms or other membership services. In turn, these brokers would need to employ lawyers to draft forms, pay increased insurance rates and be responsible for educating and supervising two different classes of agents,” Beaubien wrote.

AAR worked “in consultation” with NAR to oppose the bill, according to Beaubien.

AZ Big Spotlight: JLL, CBRE, P.B. Bell, Arizona REALTORS

The Arizona Association of REALTORS®, the largest trade association in Arizona, currently representing more than 54,000 Arizona REALTORS®, is pleased to recognize three local members who have been appointed to leadership positions within the National Association of REALTORS® (NAR).

Craig W. Sanford of Realty ONE Group in Phoenix serves as the 2025 NAR Treasurer; D. Patrick Lewis of Realty Executives in Phoenix and Yuma, Ariz., is the 2025 NAR Regional Vice President for Region 11; and Eric Gibbs Sr. of BIG Realty Solutions in Tucson, Ariz., is the 2025 NAR Member Services Liaison.

Featured in: Phoenix Agent Magazine

Stronger together: Empowering Arizona REALTORS® and our communities

In the face of market adjustments and industry transformations, homebuyers and Realtors are stronger together with the expert guidance of a local professional by their side to find the perfect place to call home. This same message of strength is reflected by Arizona REALTORS®, who are stronger together through the power of a shared network that empowers and engages us through change.

Arizona REALTORS® opens annual DEI scholarship, affirms commitment to the cause

The program will provide up to $1,500 to two recipients attending real estate pre-licensing school. Funding will help cover associated costs, including exam fees and state and national dues.

Recipients will be selected based on eligibility requirements and applications. Winners are expected to commit to obtaining their licenses and join their local or state association’s DEI committee within two years of doing so.

Featured in: Phoenix Chamber, Real Estate Daily News

New listing on TPC highlights ‘rare’ golf course real estate

A three bedroom, three bath smart home with a pool on the first hole of TPC Scottsdale’s Stadium Course went on the market, right in time for golfers and golf fans to see the for-sale sign from the course at the WM Phoenix Open.

“It’s very rare in here. It’s just a few homes a year that are even on the market on the course,” said Sindy Ready, the president of Arizona Realtors.

Escalating Home Prices Fuel 2025 Build-to-Rent Market, 110,000 Homes Expected

“We have so much technology coming into the region, and that’s creating such a demand for homes,” Sindy Ready, president of the Arizona Association of Realtors, told The Epoch Times. “As a result, our inventory of homes for both sale and rent is very low.”



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About Arizona REALTORS®

Arizona REALTORS® is the largest professional trade association in the state. It is comprised of individuals involved in the real estate industry, allied industries and firms. The association’s more than 40,000 members represent more than half of the real estate licensees in Arizona. For more information about the Arizona Association of REALTORS®, please feel free to browse around this site.